Surfline ‘Dial In Your Gear’

Kevin Jansen was approached by Free Radicals Agency on behalf of Surfline to help develop a new social based, product review series. The goal of the series was to help promote their online store that they were promoting and incorporate stand out surfers from popular surf spots to embrace a more communal aspect.

Kevin decided the best way to do this would be to create a video format that allowed the surfers to film their own reviews via cellphone and pull their waves using the Surfline Cam Rewind function. This would drastically streamline the creation of the reviews while also a more personal feeling to each individual piece.