Go!Go!Go! for General Admission
The concept behind this campaign was to create a video/ photo series with a loose story line that brings attention to the General Admission clothing the rider is wearing by creating visually stimulating content that has a late 1960’s feel to it. Drawing inspiration from Bruce Brown’s classic motorcycle film “On Any Sunday”.
Copy sent out with video:
The Mojave Desert it feels other worldly to those who’ve spent their lives in the built up cities of Los Angeles. Few know this this place like Steven Pollock. We put him in a few pieces from our Fall 2017 collection and chased him through the rolling hills and wide open spaces of this place he has made a second home over the years.